Joana opened her craft store two years ago and created a website to also sell online. However, despite all the effort, visits to the website were few and sales did not increase. Frustrated, she asked herself, “How are people going to find my store if no one knows it exists?” The answer was in SEO for SMEs!
Digital has become one of the main channels for attracting customers and generating business. However, a beautiful, well-structured website is not enough if it cannot be found by potential customers. This is where SEO (Search Engine Optimization) comes in.
Para as pequenas e médias empresas (PME), isto significa que investir em SEO significa aumentar a visibilidade online For small and medium-sized businesses (SMBs), investing in SEO means increasing online visibility without relying exclusively on paid ads. When a website is well optimized, it appears in the first results of search engines like Google. This way, you will be able to attract visitors who are looking for exactly the products/services offered.
But how to improve SEO? In this article, I explore 4 simple and effective strategies that any SME can implement to improve the positioning of their website and attract customers organically. Need more help? I can take care of the SEO of your SME website!
What is SEO and why is it important for SMEs?
SEO stands for search engine optimization, that is, a set of techniques that help your website appear in the first results of Google and other search engines. This is essential for SMEs, as the vast majority of consumers research a product or service online before making a purchasing decision.
If your website doesn't appear in the first results, it will be difficult for the right customers to find it.
Além disso, investir em SEO traz vantagens competitivas para as PME, permitindo que:
- Compete with larger companies without spending large amounts on paid advertising;
- Increase organic traffic to the website, attracting visitors at no additional cost;
- Manage qualified leads, that is, potential customers who are actually interested in your products or services;
- Create a solid and sustainable digital presence in the long term.
Want to improve your website's SEO but don't know where to start? Let's define an SEO strategy to help your SME gain online visibility.
4 Practical SEO strategies for small and medium businesses
Agora que já compreendemos a importância do SEONow that we understand the importance of SEO, let’s explore 4 simple strategies that any SMB can implement to improve their online positioning and attract more visitors to their website.
Tip 1: Choosing the right keywords
Before optimizing your website, it's crucial to know what terms your potential customers are searching for on Google. Choosing the right keywords helps drive the right traffic to your website and increases the likelihood of new, effective customers.
Keywords are the terms that users type into search engines. For an SME, the ideal is to focus on specific keywords that are relevant to your niche. Instead of choosing generic terms, such as “dentist”, opt for more targeted expressions, such as “dental clinic in Vila Nova de Famalicão”.
Para encontrar as melhores palavras-chave To find the best keywords we can use tools like Google Suggest, Ubersuggest or AnswerThePublic. Google Suggest, o Ubersuggest ou o AnswerThePublic.
Tip 2: Improve page titles and descriptions
Titles and meta descriptions are the first elements users see in Google results. A well-crafted title and compelling description can make all the difference in the number of clicks your site receives.
The meta description is a short text that appears below the title and should be attractive, include the keyword and encourage the user to click. For example:
Título: Title: "Post-Surgical Physiotherapy in Porto | Specialized Clinic
Descrição: Description: "Looking for post-surgical physiotherapy in Porto? Discover our specialized clinic and recover safely. Make an appointment today!"
If you need to optimize your website titles and descriptions to improve SEO and attract more customers, contact me and find out how I can help. otimizar os títulos e descrições do seu site para melhorar o SEO e atrair mais clientes, entre em contacto comigo e descubra como posso ajudar.
Tip 3: Make sure your site is fast and works well on mobile
Website speed and mobile-friendliness are essential factors for good search engine performance. Google prioritizes fast, responsive websites as they provide a better user experience.
So, there are some tricks you can use to improve the performance of a website:
- Compress images to reduce loading time;
- Avoid unnecessary plugins that can slow down the site;
- Choosing a good web hosting that guarantees speed and stability.
Tip 4: Create useful content that answers customer questions
Criar Creating useful, SEO-optimized content is one of the best ways to attract organic traffic. Google values websites that publish informative, useful and well-structured content. How to create quality content for SMEs? é uma das melhores formas de atrair tráfego orgânico. O Google valoriza sites que publicam conteúdos informativos, úteis e bem estruturados. Como criar conteúdo de qualidade para PME?
- Publish blog articles on topics relevant to your target audience;
- Use keywords strategically in titles, subtitles and throughout the text;
- Create original and in-depth content, avoiding copying or plagiarism from other websites;
- Include images and videos to make content more engaging.
Não tem tempo para Don't have time to create SEO-optimized content? Count on me to help you produce blog articles and texts that boost the visibility of your SME.? Conte comigo para ajudar a produzir artigos de blog e textos que impulsionem a visibilidade da sua PME.
Win more visibility with SEO
Furthermore, investing in SEO brings competitive advantages to SMEs, allowing them to: Investing in SEO is essential for any SME that wants to increase its digital presence and attract more customers organically. Implementing these strategies can significantly improve your website's ranking.
Precisa de apoio profissional para otimizar o SEO do seu site? Entre em contacto comigo Need professional support to optimize your website's SEO? Contact me and find out how I can help your SME grow digitally. PME a crescer no digital.
