Who am I?

I am Rita Pereira, with a bachelor's and master's degree in Communication Sciences, specialising in Journalism from the University of Minho. I worked as a journalist for five years, an experience that taught me to listen, structure information, and communicate clearly, skills that I now apply to brand communication strategy.

Since 2019 I work with content strategy,, copywriting and social media, helping companies align their communication with business objectives. Throughout my career, I have collaborated with over 30 national and international brands in areas such as sports, health, textiles, finance, fashion, interior decoration, the automotive sector, and sports betting.

I believe in strategic communication, but human. The right content generates results, but it also creates relationships, closeness, and trust. The right content generates results, but it also creates relationships, closeness, and trust. Each project is unique, but my focus is always the same: to use communication to generate real and sustainable impact.

Outside of work, sports are part of my routine, and I have had the privilege of visiting more than 50 stadiums in a professional context. I run regularly, practice Pilates, enjoy reading and cooking, because I believe that balance, discipline, and consistency are also reflected in the way I work. Music is always with me, and I am the mother of J., my greatest motivation to do better every day.